Evaluation Question 3: What kind of media institution might distribute your media product and why?

Our production company is AX Productions. We produce high budget films aimed at mass worldwide audiences, spanning a wide range of genres, similar to The Kennedy/Marshall Company.

Our film is distributed worldwide by Focus Entertainment, which distributes high budget films through smaller, local distributors, in this case Infinite Pictures. This is similar to the relationship between Paramount and Icon. The use of local distributors is hugely important because they are vastly experienced experts at distributing films locally, so things like marketing etc. can be area specific.

Blackout will have a huge worldwide release on the same weekend, which will come after an extensive marketing campaign, which will use TV, internet, radio, symbiotic deals and posters. A premiere will be held in London’s Leicester Square about a week before the worldwide release, attracting publicity by bringing our Hollywood celebrity actors, Hugh Donnelly and Matteo Bragoli, and world renown director Tomas Poffley to the city.

Exhibition

Here are the platforms on which Blackout will be exhibited on.

Exhibition