Evaluation Question 5: How did you attract/ address your audience?

Our primary audience is goes to the cinema relatively often, almost always to watch an action film. They like explosions, guns, fights, chases, and watch films for excitement purposes.

The events are stereotypical of the genre, so the audience can associate our film with other films they know and like. The setting and characters are very familiar to the target audience, and are recognisable from their everyday lives. This allows them to place themselves in Matt's position, making the sequence much more tense and exciting for them.

This is especially apparent in the POV shot at the end of the sequence, where the kidnapper looks directly at the audience and then swings his gun down towards them.

The use of manual focus and tight framing helps to build up enigma, as it masks the identity of the kidnapper. This adds suspense, which gives the audience emotional pleasures, as they can guess that he is a danger to Matt, but don't know anything about him, why he is there, or what he is going to do.