Evaluation Question 4: Who would be the audience for this media product?

Here is a typical member of our target audience.

- His name is John
- He is 20
- He is a student studying at the London School of Economics
- He has a girlfrined, also 20, who is called Amanda, also studying at the London School of Economics
- He enjoys going out to bars and nightclubs with his friends
- He enjoys watching football, and is a chelsea fan
- He enjoys a wide range of pop music
- He will typically go to the cinema about once a month, and will watch a blockbuster, and particularly enjoys action, explosions, and gun-porn
- He doesn't enjoy Rom-Coms

 



Primary Audience

• Male
• Aged 15-30
• May not necessarily be a film fanatic, but enjoys going to the cinema
• Enjoys going out with friends, partying, gaming, sport, and social networking
• May have an averagely paid job
• Or be a student

Secondary Audiences

• Girls of the same age range, either that enjoy action films themselves or are going with their boyfriends
• Older/middle aged males who still enjoys action films, gaming etc